The Copenhagen Light Festival is an event that takes place during the darkest month of the year. It is a celebration of light, artistry, and human connection as millions of people come from all over the world to witness the beauty of the light fixtures around the city.
In order to create an accurate representation of the light festival I aimed to capture the beauty and feeling of the pieces in an abstract way. I decided to focus on the physical look of neon lights as well as incorporate a more scientific approach to how our eyes translate light in the brain. Ultimately I created a logo that is shaped like an eye which includes a wavelike pattern within it. The eye can then transform into the look of a flower or represent the radial glow that lights give off. This logo can be interpreted in a few ways; the glow of light, the sun/stars, a flower, the festival's interaction with nature, a portal that represents the immersive experience, or a welcome to spring.
Advertising is a key component of this project so any space that can be used to promote the light festival is important to have in spreading the word. The Metro is a huge hub that thousands of people pass through each day so more people can learn about this event.
The logo is often used as an abstract element throughout the brand which can be seen on this bus stop poster. The use of the logo as a bold element in the design is to create intrigue and grab the viewers attention.
Tote bags have been increasing in popularity over the past few years and are becoming essential in everyday life, especially in Europe. Stickers are an easy handout item as well as collector item that can also double as an advertisement. Guests can wear it for a day or keep it for later to put on a water bottle, phone case, or something of that nature. It is a small but memorable reminder of the festival and all the memories that were made there.
The future of the CPH Light Festival
